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The
Johnson's Marketing & Promo Archive
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This was
our 2004 version of our Business Card. Note to young bands out there:
Go for the professional photo shoot - No matter how hard you try, you
simply can't do it yourself!! This is proof. |
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This
little piece of art was created for our venues that have websites.
It's a variation off of the 2002-2003 Poster.
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This
was a great piece of art Donny came up with for the website. We refer
to it as the truss & lights logo. This art appeared on johnsonrock.com
from 2002-2003.
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The RED
poster...as the band refers to it. This poster was used from 1999-2000
and features the "totally natural look." ...Not!
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When
you sum it up, what really is The Johnsons experience? This poster
introduced the slogan "Live Music Party" and pretty-much
tells The Johnson's story. This was also the debut of the current
logo.
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The original
Johnsons logo. Simple and basic. The concept was to have a logo where
people looked at it and wondered: Are these people serious or full
of it?
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This
is a variation of the original logo. To our recollection it was never
used.
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This
is a variation of the current logo. If you're ever down and out, seeking
a little color to brighten your day...click on this.
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Valentines
Day 2003, the band ran a huge promotion with several unique/one-of-a-kind
items as contest giveaways. Top prizes included a dozen custom-made
"Bootleg" CD's signed by the band. This is the front jacket
cover.
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This
is the back jacket cover of the aforementioned "Bootleg"
CD.
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This
was the promo for our 1 year anniversary bash after coming out of
retirement. One year anniversary didn't sound so good so we calculated
the time since day-one and came up with a better concept...
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The
music industry is a business... Most of the time it's monkey-business,
but its a business none the less. Here is our first "business
card."
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